Get Enriched Social Marketing and Financial Visibility through NetSuite Facebook Integration
Remain competitive by combining your social media advertising with NetSuite to help automate managing campaigns, ensuring customer data is accurate and available in real-time as well measuring ROI.
What Is NetSuite Facebook Integration?
NetSuite Facebook Integration connects with the ERP platform of NetSuite and allows businesses to monitor social media campaigns in real time, facilitating data processing through rewind and replay features that drive insights. This integration helps you to sync customer interactions and ad spend/engagement data from your Facebook account into NetSuite, providing insight into how much money is being spent on marketing vs what revenue performance it's helping achieve.
Key Benefits of NetSuite Facebook Integration
Unified Customer Insights
Synchronize Facebook advertising data, including leads, customer engagement and conversions in 2 ways with your NetSuite. You get a consolidated view of customer interactions, which can help you in realizing the complete buying and post-sale journey.
Campaign Management Automation
Monitor performance, ad spend and customer interactions for your Facebook Ad campaigns within NetSuite. That way, you can automate the flow of data and ensure that your financial department is kept up to date with new sales and relevant marketing information.
Improved ROI Tracking
Integrate Facebook Insights within NetSuite to get Realtime insights & ROI of Social Media Marketing efforts. In doing so, it gives you the opportunity to be more efficient with your advertising budget and do much better marketing overall.
Enhanced Lead Nurturing
Automatically send contacts derived from Facebook advertisements into NetSuite CRM, and usher them through the sales process as promptly as possible. Therefore, integrating marketing data and sales procedures enables you to follow up with leads in a more efficient way.
Efficient Financial Reporting
Synchronizing ad spend and campaign data from Facebook with NetSuite's financial reporting tools provides visibility of how cost-effective your marketing campaigns are, so you can wisely allocate budget.
NetSuite Facebook Integration Issues
Data Sync Issues
Especially when dealing with a large volume of ad interactions, keeping data in sync between Facebook and NetSuite can be difficult to maintain accuracy and consistency or may need some adjusting.
Customization Needs
Every business has its own marketing campaigns and data tracking requirements. Customized integration allows us to ensure accurate, human-aligned data and customize the uses of specific integrations for key users advertising goals & financial workflows.
System Downtime During Setup
With regard to marketing operations, there may be temporary interruptions during the setup period as various elements of your data are being migrated or integrations tested.
User Adoption and Training
It may require some minimal training for the marketing and finance teams in how to utilize this integrated system. Knowing what data is going where and how much control you have over the workflow are crucial if this integration will be as impactful as possible.
Data Privacy and Compliance
Customers and leads data come through Facebook which is why handling it needs to be compliant with privacy regulations. When data is moving between platforms the usage and procedures must have nomenclature configured with embedded security controls to support compliance of that dataset.
Our Integration Process
Discovery and Planning
Based on your existing social media marketing efforts and with a solid appreciation of business objectives, we will methodically construct an integration plan to harmonize Facebook advertising tools with NetSuite financials and operations.
Custom Configuration
We set up the integration in a way that facilitates accurate synchronization of data like leads, ad spend and customer interactions between NetSuite and Facebook according to how you handle marketing workflows or financial transactions.
Data Mapping and Configuration
We integrate and synchronize Facebook ad performance, leads from your website and campaign data with the rest of NetSuite providing real-time accurate information to both marketing companies via their respective suite bundle plugins.
Testing and Optimization
We work on thorough reviews to confirm that the integration can work for all your marketing and financial needs without any issues.
Training and Go-Live
Our hands-on training makes sure your team is ready to launch and report on campaigns all within the integrated system.
Ongoing Support
Post go-live we follow up to ensure that your integration is well functional and helping optimize performance monitoring changes adapting as marketing business needs.
Why Choose Our NetSuite Facebook Integration Service?
Expertise
In NetSuite, we are well-versed with its integration capabilities such as Facebook and other social media platforms which will bridge the gap between your marketing efforts to financial operations.
Customization
Our integration solution can be tailored to fit your unique campaign management, lead nurturing and financial tracking requirements.
Scalability
Our solution is designed to grow with your marketing efforts, player base growth and ensure advertising data matches up perfectly across all of this expansion within your customer base.
Ongoing Support
This is followed up by ongoing support as well, seeing that the integration works properly and delivers long-term value to optimize your marketing performance & financial tracking.
Marketing-Focused
Built for: Businesses that aim to increase efficiency with their social media marketing efforts, allowing you to see data throughout your workflow and implement decisions based on actionable insights aimed at seeing results from your work.
FAQs
It usually takes approximately 4-12 weeks to set up an integration, depending on the complexity of your marketing campaigns along with any custom requirements.
We certainly do offer fully customizable integration solutions to fit your business’s unique marketing strategies, and financial reporting requirements.
Are you ready to fire up your social media marketing?
Save time on your marketing campaigns and financial tracking by integrating NetSuite Facebook.