How to Improve Marketing & Financial Capability with NetSuite Marketo Integration
Leverage NetSuite Marketo Integration and integrate financial operations with marketing automation tools to automate various tasks, expedite lead management, and fuel business expansion.
What Is NetSuite Marketo Integration?
NetSuite Marketo Integration marries NetSuite’s extensive ERP functionality with the enterprise-grade marketing automation of integration. The integration ensures easy flow of financial, lead and customer data from front-end to back end providing businesses an ability for marketing campaign optimization, managing customer journeys, automating workflows in parallel keeping all the teams on track with live information.
Benefits of NetSuite Marketo Integration
Unified Customer Data
Sync customer data from NetSuite to Marketo automatically Embedding marketing campaign with latest and accurate customer insights, like; purchase history and financial information.
Improved Lead Management
Integrate Marketo lead scoring and nurturing tools with NetSuite sales system -- Use this integration to more accurately track leads from creation through the pipeline., Stay on the same page with sales and marketing teams, by having real time lead data and activity.
Enhanced Marketing ROI
Easily integrate your Marketo data for real-time views into marketing spend and campaign effectiveness syncing financials with NetSuite. This will also allow your marketing dollars to be properly attributed against a financial result.
Single-Point Campaign Automation
Take advantage of Marketo’s automation combined with NetSuite customer data to deliver individualized marketing programs which adjust for both client behavior and income.
Sales and Marketing Alignment
Sync lead, campaign and sales data between both platforms to ensure that the marketing effort is fully visible to your sale team. It also encourages better teamwork and smoother customer journeys.
Common Challenges of NetSuite Marketo Integration
The Data Consistency and Accuracy of Spark
Synchronized customer data, financial records and marketing activities. If not, marketing campaigns or bookings could be inaccurately attributed to the wrong source.
Complex Workflow Integration
Customizing the integration to properly fit with your organization's specific marketing workflows and financial processes will likely involve significant configuration, as well as some planning.
Change Management & User Adoption
Rolling out the integration between sales, marketing and finance departments could mean extensive training that needs to take place, so all different teams know how to work in transition.
System Downtime in Execution
During the integration process it may have momentary delays that affect business operations which can occur in setting, test or configuration stages.
Data Security and Privacy
It also requires proper permission management and access control in data protection regulations so that one can share customer or financial sensitive information across platforms.
Our Integration Process
Discovery and Planning
We operate together to acquire a Jack-of-all-trades understanding of your business requirements, marketing goals and financial operations. With that in hand, we etch out an integration roadmap for you.
Custom Configuration
Here is how we use to configure the integration: built on top of our Middleware solution (via Scribe Insight), in this specific case, from a customized version bundled around your lead management & financial tracking data which allows it flow between NetSuite and Marketo.
Data Mapping and Configuration
NetSuite to Marketo: We assist with the mapping of data so that customer profiles, leads and marketing data sync appropriately.
Testing and Optimization
After development, we conduct extensive testing to ensure the integration works for your business purposes and runs seamlessly.
Training and Go-Live
Full training is offered to ensure that your teams are properly trained in using the completely integrated system efficiently.
Ongoing Support
We provide constant support to solve any problems and make sure the integration is still meeting your business requirements, now or at a later time.
Why Choose Our NetSuite Google Integration Service?
Expertise
We have years of experience implementing NetSuite and Marketo systems with the most successful strategies for seamless integration.
Customization
We build custom native integrations for your marketing, sales and finance flows!
Scalability
A very beautiful aspect of our solution is that it will scale with your business over time as demands use in your marketing and operations.
Support
Continuous assistance guarantees that your solution always performs at its best.
Marketing-Centric
Our powerful solution aims to optimize your lead management, customer engagement and Marketing performance by syncing the most critical information associated with financial data.
FAQs
Our integration syncs customer data, financial information, lead activities and performance metrics on campaign level as well sales pipeline from Marketo back into NetSuite.
As per the complexity of your system, brand-new integration may need around 4–12 weeks.
Absolutely. We can fully tailor the integration to meet your existing or unique marketing, sales and/or financial workflows.
Is Your Marketing & Sales Alignment Ready to be Supercharged?
Go ahead and leverage your NetSuite Marketo Integration to enhance the synergy between Marketing, Sales, Financial Departments.