Enjoy Easy Peasy Marketing and Sales Coordination with Salesforce Marketo Integration
Combine lead data with Salesforce and Marketo so that marketing and sales can work together to offer a seamless experience for customers maneuver.
What Is Salesforce Marketo Integration?
Salesforce Marketo Integration combines Salesforce's CRM features with the strengths of Marketo marketing automation into a unique platform to help marketing and sales work together more easily. Putting those together gives you end-to-end lead tracking, tailored follow-up, and streamlined campaign management so you can help your leads with higher quality, better conversions, and a more intimate.
Key Benefits of Salesforce Marketo Integration
Aggregate Lead Follow-up and Engagement
Get real-time lead engagement insights from Marketo in Salesforce Lead scores, behavioral data and campaign interactions are all available to sales teams, enabling prioritized and personalized outreach.
Refined Lead Tweaking and Scoring
Send complex nurturing workflows from Marketo to Salesforce; over time this will enable communication, follow-up and lead qualification on the part of sales teams that only have the most engaged leads.
More Collaboration Between Marketing and Sales
Allow marketing and sales team to share instantaneous updates, campaign performance metrics, and engagements. Having data that is consistent between Salesforce and Marketo helps both teams work together more effectively on lead nurture and handoff.
Enhanced Personalization for a Better Customer Experience
Leverage data in its natural environment to serve ultra-targeted content and engagement based on what customers are interested in as well as how they act. The power of Marketo touch point automation, combined with the data from the Salesforce CRM, helps ensure that every communication with a customer matters.
All-Inclusive Reporting that Helps you Make Better Decisions
Creating reports that blend marketing and sales data to give insight into campaign ROI, lead-to-customer conversion, and overall engagement effectiveness gives you the ability to adjust strategy based on real data.
Common Challenges of Salesforce Marketo Integration
Data Synchronization
When you are dealing with Salesforce and Marketo syncing a large number of contacts often, ensuring that the data between these two systems is consistent can be complex. With our integration solutions, data synchronization is always accurate and in real time.
Customization Needs
The integration needs to be specific because every business has its own workflows and should bring the feature as closely integrated with lead management and campaign processes as possible.
User Training and Adoption
Teams require sufficient training to maximize the benefits of integration. We guide your team through all the intricacies of both Salesforce and Marketo in order to fully utilize what both platforms have to offer.
Compliance and Data Security
Dealing with customer data on different platforms demands following the guidelines of data protection regulations. With our solutions, you can be sure that your data will be handled safely and according to the standards and compliance requirements of your industry.
Our Integration Process
Discovery and Planning
Our process starts by finding out your unique workflows and goals, from which we build a tailored integration strategy to perfectly integrate Salesforce with Marketo.
Custom Configuration
Then our specialists customize the integration based on your needs so that the data flows take place without a hitch, and therefore after accommodating leads in several platforms you will not lose any things.
Data Mapping and Configuration
Through data mapping and synchronization of valuable data points — like lead score, campaign engagement, and customer information – we keep things up to date and connected.
Testing and Optimization
The testing performed is exceedingly thorough so that your integration functions seamlessly and your teams can carry on with the campaign implementation without an interjection in workflow.
Training and Go-Live
We deliver extensive training, empowering your teams with the knowledge and expertise to harness the full potential of integration and enable successful marketing and sales results.
Ongoing Support
We support you not only during integration but also carry out continuing monitoring and help your integration process match ongoing business demands.
Why Choose Our Salesforce Marketo Integration Service?
Expertise
The deep understanding we have about Salesforce and Marketo ensures smooth and effective integration that facilitates better collaboration between marketing and sales.
Tailored Solutions
Augmenting the data is never uniform across industry verticals and organizations- we offer bespoke integration solutions customized to your ecosystem so that better productivity and campaign execution can be realized.
Scalability
Our integration solution is designed to scale with your business, accommodating new users, features and campaign demands as required.
Reliable Support
Striving for your growth, we provide you with continuous support so that your integration never goes without being optimized to changing requirements.
Results-Focused
We Integrate Salesforce and Marketo into a Single System to Simplify Your Marketing & Sales Workflows, Accelerate Lead Nurturing, and Increase Conversions.
FAQs
Sales and Marketing can remove any roadblocks or silos they face when working with each other, as our solution seamlessly syncs between both end-systems. This includes everything from lead scores to engagement history, campaign performance, customer profiles, etc.
That depends upon complexity — in general between 4-10 weeks.
Want To Bring Your Marketing and Sales Together?
So, embark upon the path of an aligned and efficient marketing-sales ecosystem by integrating Salesforce Marketo.